LinkedIn has evolved into a powerful platform for professionals across various industries, including coaches, consultants, and creators. Unlike other social media channels, LinkedIn offers a unique environment to build your personal brand and network with like-minded professionals.
However, the competition for attention is fierce. Searching for a coach on LinkedIn brought about over 4,370,000 results worldwide in October 2023 alone! To stand out, you need a strategic approach to content creation. Here are ten top tips and tools to ensure your social media posts gain maximum visibility for your desired audience:
To start, use a clear, professional headshot as your profile picture, and assign a cover banner which includes a simple call to action. Templates can be found on Canva for free.
For your headline, instead of just mentioning your job title, try an “I help” statement, which explains WHO you help, WHAT their issue is, and HOW you help them solve that issue!
Try something like: “Helping ambitious business-owners prevent burnout and achieve exponential results using science-backed coaching strategies.”
Take a moment to define your ideal customer: Where do they live? What do they do for work or fun? How old are they? How much do they earn? What are their top challenges right now? (If you don’t know…find out!)
Build up a profile of exactly who you want to work with. That way it’s easier to design and create content that talks to and addresses their specific challenges, and ultimately: grabs their attention when scrolling on LinkedIn.
If you’re a career coach, use keywords like “career advancement,” “resume tips,” and “job interviews” in your posts and profile to be picked up in searches. Remember to use a maximum of 5 hashtags in your post itself (any more and you could be marked as spam!)
Instead of “New Blog Post” try “5 Proven Strategies to Boost Your Career Growth Instantly!”
Example: Share a post that provides actionable tips on improving workplace productivity, rather than generic statements like “Productivity is important.” Reference statistics and tag other businesses for increased chances of getting your content seen by a larger audience.
Make sure your weekly content includes a variety of posts that are: promotional, celebratory, thought-provoking, educational and entertaining. Too much of any one type of content is boring!
Create visually appealing images that will grab your target audience’s attention. Canva has thousands of free templates you can use to make you look like a design pro instantly!
PRO TIP: photos of people’s faces almost always gain more attention than any other type of content.
Include some sort of call to action in your post to encourage viewers to engage in the comments. Rarely will viewers book directly with you from a single piece of content, so make sure not to over-sell in each post.
Use LinkedIn’s built-in AI generator or ChatGPT to generate a post for you that your target audience will resonate with. You can then amend it to suit your voice and message – but it’s a good starting point for generating ideas.
PRO TIP: Before you ask GPT to write you a post, prompt it first with the following:
“ChatGPT, I am a [Wellness Coach] and want to write a LinkedIn post to engage my audience about the importance of resilience in personal and professional growth. I aim to encourage people to share their own stories and engage in a meaningful discussion. I’d like the post to be both inspirational and actionable. Can you help me craft this message?”
Studies show that the best time to post is when your audience is most active, which historically has been midweek mornings (or during the daily commute) for LinkedIn and Facebook. Tuesdays, Wednesdays and Thursdays generally fare best across the board.
Remember to spend at least 15minutes commenting on others’ posts before posting your own, and stick around for at least an hour after posting to react and comment authentically on posts (and respond to comments on your own) for maximum visibility.
If you’re looking for a sure-fire way to hit that peak time and receive engaged comments from global professionals which spark a thought-provoking dialogue, consider joining Accelerate Social‘s FREE Global Exchange Sessions—every Tuesday and Thursday at 11:30am ET—to get maximum visibility right after you post.
Analyse your metrics over time and see which posts get the most impressions. If you notice that video content gets more engagement than text posts (for example), pivot your strategy to include more videos. Regular pivoting is crucial for any startup or small business success.
Visibility on LinkedIn doesn’t come by chance; it requires a well-thought-out strategy, the right tools, and consistent effort. By following these 10 practical tips, you’ll be well on your way to establishing a strong presence on the platform, allowing you to connect meaningfully with your ideal clients and collaborators.
Maximize your LinkedIn visibility with these 10 Linkedin visibility tips for 2024. Learn how to adapt your content to engage your target audience and attract a wider network. Unlock the secrets to genuine engagement and organic growth on Linkedin.
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